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PayU is a leading online payment service provider, facilitating simple cross-border solutions for merchants of all sizes. PayU is a hyper-local company, having a highly global presence but a deeply local expertise in 17 emerging markets, including Asia, Central and Eastern Europe, Latin America, the Middle East and Africa. Provision of all payment methods in these markets establishes full connectivity and a strong footprint, unlocking access to more than 2.3 billion consumers. Through collaboration and partnerships, we combine innovative solutions, security and technological reliability, ensuring the access to the best financial services for e-businesses.
PayU is the fintech and e-payments division of Naspers, a global internet and entertainment group. It is active in more than 130 countries. Naspers was founded in 1915 and is headquartered in Cape Town, South Africa.
By offering local payment methods, PayU aims at increasing the conversion rate for merchants and improving the customer experience. PayU processes payment and pay-out in over 20 currencies.
In Latin America, PayU adapts its offering to local markets. Local payment methods are made available, alongside global payment methods. Colombian merchants can accept payment with Crédito Fácil CODENSA, the cash methods Efecty, Sured, Via baloto vouchers, as well as with bank transfers through PSE. In Argentina, the local credit cards Naranja, Cabal, Tarjeta Shopping, Argencard and Cencosud are accepted, along with the cash methods Pago fácil, Rapipago, Cobro Express, Ripsa Pagos and Banco Provincia. PayU can process payments for Brasilian merchants with the local credit card Elo and Hippercard, Boleto Bancário Pay barcodes and bank transfers made with Banco do Brasil. In Chile, PayU merchants can accept the local credit card Magna, as well as the cash method Multicaja. Mexican merchants can accept bank transfers with SPEI and through the cash methods from 7 Eleven, Oxxo, Farmacias del Ahorro, BBVA Bancomer and Farmarcias benevides. In Peru, the local cash methods BCP and Pago Efectivo are offered.
PayU offers a seamless payment gateway designed for local connection and specialized for international sellers. PayU processes payment and pay-out in over 20 domestic and foreign currencies. The gateway processes transactions safely, with a PCI DSS Level 1 Certified platform, card tokenization and local fraud prevention tools. PayU’s solution is based on a scalable software as a service infrastructure, designed to grow as its merchants do. PayU Hub is powering, among other, Adidas, Booking.com and Groupon.